Pay-Per-Click Marketing

Increase relevant traffic to your website through paid search engine advertising

  • Take advantage of existing demand for your products & services.
  • Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc
  • With well written ad copy, reduce your number of dead leads.

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ppc

PPC Process

Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind

Phase 1: Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

1 Analytics
2 Budget
3 Business Goals
4 Campaign Login Credentials
5 Audience
6 Geographic Location

PPC Audit

Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit

Competitive Analysis

Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk

Phase 2: Strategy


Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals

Paid Search Strategy

Define Paid Search, Display, and Remarketing campaigns along with Ad Copy, Landing Page Recommendations, Targeting Methodologies and Recommended Budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

Phase 3: Landing Page Creation & Campaign Setup


Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client

Landing Page Design (optional)

Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns

Campaign Setup

Create or edit existing campaigns based on the Paid Search Strategy

Landing Page Implementation

Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized

Phase 4: Optimize


Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Phase 5: Analysis & Reporting


Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Start Getting Results

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