Copywriters

The Backbone For Your Content,

A Critical Part Of Your Inbound Success

Schedule A Free Inbound Marketing Review

Our Copywriters:

Copywriters are the backbone for your content and a critical part of your inbound success. They are responsible for writing content on your blog, landing pages, emails, and quality offer content for your buyer personas. They will hone in on every aspect with you to achieve goals, they consult with your company’s subject matter experts (SMEs) to ensure your blogs are very informative and echo with your visitors in order to begin the conversion stage on your site.

 

Our Onboarding Timeline

 

1- Our Client Briefing:

Once you have signed up with us, our writers are already researching your competition, influencers, and all publications related to your industry in order to familiarize with your brand.

2- Our Kickoff Call:

This goes from our Inbound Sales Experts to your designated inbound team. Our writers will be present during the call to get your view points on everything related to your industry, brand, pain points, and everything else.

3- Our Persona Calls:

During the kickoff call, we will arrange a personal call so your writers can have a complete understanding of the audience they are writing for along and how to address these personas’ biggest challenges through the content. All documentation is reviewed and implemented in our inbound strategy.   That includes the client questionnaire.

4- Our SME Calls:

Our copywriters will get a list of SMEs from you and reach out directly for specific topics related to your industry. This allows for informative data sessions and SMEs can recommend any reading material for the writers to look over on their own. We highly recommend including sales team members to be involved in this because their insight is extremely valuable for blogging.

5- Rinse & Repeat:

Our writers will gain more and more knowledge and will be able to emulate your tone and messaging perfectly within the first few months of our partnership.

Our Content Production Process

Peak Marketers has been creating custom, results-driven content for our clients for many years! We are constantly asked how we work our inbound magic and how we become experts in your industry. In order to answer that question accurately, we want to familiarize you with our methods and processes.

 

Problem Solving – Personas:

Your buyers are what shape the way you present your product or service every way you can. We take the time to sit down and speak with you and your subject matter experts to decide what questions your buyers are asking and what the solutions they are looking for that has led them to your product or service.

We will then apply their preferences, traits, and challenges into content that echoes with them in the very best way.

Our end goal is to help them so they will be compelled to use your product or service vs someone else’s. Content is so critical for the conversion process.

 

 

SEO – Ranking Purposes:

You probably want to know how all of this applies to SEO and ranking on the first page of Google. We know you want your blogging to drive with great results.

To answer this question, we work very closely with you to create an initial core keyword campaign for the keywords you want to rank with. We then use multiple keyword research tools to get the very best formula of single and long-tail keywords to drive qualified traffic and leads to your business.

Continually blogging, speaking to your buyers, tweaking our SEO tasks, we have found this is the best combination that will contribute to the highest rate of success.

 

Big Five Blogging Strategy:

Incorporating “The Big Five” into our blogging strategies will produce very powerful results for our clients. These aspects help our writers address consumer concerns while focusing on what really works.

Cost:

If you are a consumer, one of your leading concerns is the cost of something. Being able to learn about the cost of various products or services is a huge plus even if it’s within a given range.

Problems:

You can address general industry problems and how to solve them with transparency while still providing value.

Reviews:

Creating a fair balance of reviews is very powerful. When done correctly, your site will be a place for people to go to for the products or services you are writing about.

Versus:

Product X vs Product Y takes reviewing one step further. You can see the differences and similarities between two products or services.

Best:

When you are searching for a particular product or service, the most common search is “Best” or “Best Of”. Providing content that addresses their top choices will make you a leader in your industry.

Our Editorials:

Enough with the same old format for blogs. We are constantly looking for newer and better ways to present content in an entertaining and helpful manner for readers to learn and enjoy. That’s why we use newsjacking in our weekly blogging schedule.

Newsjacking is a method for using business blogs to comment on recent news stories. We work with SMEs to place your company’s view on the news, which adds substance. This also informs your readers about something they might not know.

Our Revision Process:

Within the first month or two, we will apply our strategies to get a feel for your business’s tone and message. We want to know whether you want to maintain it or change your message for a different audience.

Once the first few blogs are posted, we know there will be adjustments and feedback. Our writers will absorb the feedback and typically it will only take a month or so before we are cranking out new content as if we are one of your employees.

Your Content Calendar:

In order to stay organized, we will take all your topics and keywords and organize them in an easy spreadsheet for you to look at any time. If there are topics you would like to use, we will make it easy with a secure Google Sheet to collaborate and leave comments.

The First Draft Of A Blog Post:

Once the post is completed, we will send the draft through a Google Doc. You can review and make changes or request a revision. Once changes have been made, we will send it back to you for a final approval.

We will then place it in a HubSpot format with a picture and the best SEO techniques and send a preview link, then schedule publishing.

  • Client reviews
  • Implement revisions and resubmit
  • SEO publish

 

Smarketing:

The Alignment Of Marketing And Sales

At Peak Marketers, we are huge supporters of ‘Smarketing or the alignment of marketing and sales in everything we do. A portion of our content tasks is allocated to optimizing your sales team’s content library.

This is content that your sales team sends to potential customers interested in your product or service. Whether it’s in the form of a fact sheet, a timeline for your process, or answering frequently asked questions, it’s all created with the goal to shorten the sales cycle and help your SQLs through making decisions as seamlessly as possible.

Keeping your line of communication open between marketing and sales, gives you the opportunity to maximize your ability to close a deal.

 

Our Revision Process:

Within the first month or two, we will apply our strategies to get a feel for your business’s tone and message. We want to know whether you want to maintain it or change your message for a different audience.

Once the first few blogs are posted, we know there will be adjustments and feedback. Our writers will absorb the feedback and typically it will only take a month or so before we are cranking out new content as if we are one of your employees.

 

Your Content Calendar:

In order to stay organized, we will take all your topics and keywords and organize them in an easy spreadsheet for you to look at any time.

If there are topics you would like to use, we will make it easy with a secure Google Sheet to collaborate and leave comments.

 

 

 

 

The First Draft Of A Blog Post:

Once the post is completed, we will send the draft through a Google Doc. You can review and make changes or request a revision. Once changes have been made, we will send it back to you for a final approval.

We will then place it in a HubSpot format with a picture and the best SEO techniques and send a preview link, then schedule publishing.

  • Client reviews
  • Implement revisions and resubmit
  • SEO publish

 

The Peak Marketers Difference

We realize this might cover all your questions and that’s just fine. For other questions or concerns, we put together a list below:

  • We provide in-house writers during the entire time of the partnership unless otherwise stated in the agreement.
  • If for any reason you are not happy with your writer we can switch them out by honing skills that match your business’s message.
  • For businesses that have a strict compliance guideline, we will get a copy of the guidelines from you so we will stay within the restrictions and/or regulations.
  • For any other concerns, we would love to hear from you! Please feel free to contact us to learn more about our content services

 

Get a Free Website Evaluation

Let us gives you a short and sweet overview of your marketing status.  We will gives you an overall grade on a scale from 1-100, then digs in and checks your site against metrics in five categories:

  • Blogging
  • Social Media
  • SEO
  • Lead Generation
  • Mobile

For each item on the checklist, you can get details about that metric, find out why it’s important, and learn how to correct your site.

Free Website evaluation

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